It has been an incredible year for type lovers everywhere. From rounded sans serif to ambit, well-known fonts– all designed to give your work that edge you’ve been looking for while maintaining essential clarity and readability.
Here we’ve gathered 5 most exciting typography trends of 2020.
Round Sans Serifs
This move toward highly friendly geometrics can be seen in logos of visible brands like Google and Spotify. While there is a risk that it may read childish, these fonts instead signify project simplicity and straightforwardness.
Particularly in logos, there has been a marked return to more classical typefaces. They look incredibly fresh for their lack of showiness and integrate beautifully into illustrated logo marks.
Pixel Art Fonts
Pixel art fonts pop up in logos for bars and food trucks as well as poster and packaging designs. It’s easy to see why: for generations of people who enjoy video games, 8-bit design evokes joy and fun. Who doesn’t crave for more of that feeling?
Ambit is an eccentric and unique sans serif font suitable for modern use. With seven weights and a distinctive look, it’s no surprise that we’ve seen it used for branding, packaging, and editorial projects, both printed and online.
Swiss Style Typography
Swiss style, as it’s informally known, is the design movement that came from iconic designers working in Switzerland in the mid-century. It is defined by readability, simplicity and objectivity.