While some advertisements exaggerate the features of a product, some play with your senses and promote the product in a just manner!
Here’s a list of 5 Ads that have never failed to convince the spectators.
Volvo Trucks: The Epic Split
“I’ve had my ups and downs. My fair share of bumpy roads and heavy winds. That’s what made me what I am today.” Such lines won’t let you believe in the first place that it’s an Volvo Trucks Commercial. The swiftness makes you want to buy a Volvo Truck for no reason. The stability and precision of Volvo Dynamic Steering is creatively demonstrated. So precise that Jean Claude Van Damme could do a perfect split between two trucks driving in reverse!
Cadbury Dairy Milk: Gorilla Playing The Drums
This advert is all about a man in an animatronic gorilla suit playing the drums for complete 90 seconds. There’s no dialogue, the product is not shown until the very end. Yet it was such a massive hit that it increased the sales by 10%. The ad cleverly builds up the interest level by displaying the product at the very end once the music (Phil Collins – “In the Air Tonight”) has built up and dropped, creating an interest amongst those looking for intellectual activity.
Burger King: Christmas In July
A few seconds of this ad would make you feel you’ve been sent back in time! 2020 has indeed been a challenging year. With Burger King, anticipate Christmas so that the year ends soon. The brightness of lights is a subtle reminder that everything would soon be back on track. The idea sets in a ray of hope for every viewer, either on the hospital bed or chilling at home.
Thai Life Insurance: Unsung Hero
Thai Life Insurance ads are so consistently, tear-jerkingly brilliant! It illustrates the beauty of life- how one person can illuminate many lives by doing little things. It warms your heart and leaves you wondering about how well you are living. From feeding a dog to watering a plant, from donating money to anonymously sending food, from helping a lady to offering his seat- he does it all without complaint.
Duracell: The Teddy Bear
Duracell is known for creating the top YouTube bumper ads. Through the innocence of a father-daughter bond, it brings out how long-lasting the cells are in an effective manner. The idea of “The ones you trust are always there” is creatively brought home. The cuteness of the teddy and the beauty of a daughter longing for fatherly love is overwhelming.
Which one did you like the most? Tell us in the comments below.