In the wake of this pandemic; with uncertainty, chaos, and fear enveloping the entire world, a lot has changed. Superficially, the only thing that seems to have changed is one’s lifestyle- monotony and masks. However, there is a lot more that has been crippled- mental health. The circumstances and the resources have undergone massive changes and exhaustion respectively. In these tough times, there have been adverts and videos that motivate you, that make you believe that we will conquer it with grace. Here’s a list of 5 covid-19 ads that we found positive in every aspect.
Uber: Thank You For Not Riding
This advert reminds you of that meme where a crying person wears a mask with a happy face on it- that’s exactly how advertising is now. How the world and different brands are advertising about choices which they won’t have ever dreamt of. Uber asking you to stay indoors is not just contradictory but also a sweet gesture to get the world right where it was.
Hyundai: This Is Us
This Is Us- we might be struggling at the moment but we are learning. We are progressing as one family- the world. It’s tough but as long as we are together, we will get over it. We are not vulnerable, we are not helpless, we are not fragile. This ad is a sweet reminder that we will come out of this; stronger and better.
BMW: Flatten The Curve
This commercial might just surprise you with the fact that it’s a car commercial without a car in it. Nonetheless, it brings home the message of striving together to flatten the curve. BMW has creatively used the word ‘curve’ for which it’s known for a humanity driven purpose.
Facebook: Born In Quarantine
This advert is for all the new moms in the world, reminding them that they are not alone. For a woman carrying a baby in her womb in these uncertain times, it is definitely a ray of hope and wisdom. “You just take care of that little miracle” triggers all the emotions and makes you suppress a sob.
Apple: Creativity Goes On
All though this while, to see outpouring of creativity is overwhelming. We witnessed so many ways in which things are being done. The most serious of everything- families are meeting virtually. No matter what we are put through, creativity must go on.
You might also like to read 5 Heart-Touching Commercials That Will Move You Emotionally.