As pop culture evolves, so, too, do the external factors that influence it. South Korean fashion has had a significant worldwide effect on Western pop culture. The movement has made history by eclipsing a culture on the Internet. It created several opportunities for future Korean trends to penetrate the Western market.
South Korea has emerged as a popular fashion destination in our social media-dominated era. Obviously, the Korean Beauty industry is only one part of the present wave that has erupted internationally in recent years. As people’s infatuation with k-pop idols and k-dramas grew, so did their desire to emulate the look that their favourite actors and actresses wore on a regular basis. People in Western nations are now gushing about their favourite Korean celebrity’s fashion, cosmetics, and beauty aesthetic on a variety of social media platforms ranging from Twitter to YouTube. Their apparent strength in streetwear chic has piqued the interest of millions of people worldwide, particularly in America and the western public consumes these glorified appearances indefinitely. As K-pop continues to gain popularity in the West, they have carried their own sense of style with them.
When the fashion industry witnessed the influence Korean fashion had on their followers, designers began to jump on the K-fashion bandwagon. After a few K-pop idols such as 2NE1’s CL, Dara, and SHINee’s Key were seen wearing parts of the collection, designer companies such as Moschino experienced a significant spike in sales. When it comes to K-pop singers’ impact in fashion, the skill of copying has been one of the most essential factors. In an interview with Vox, Shelley Li, a contributor to K-Style Files, discusses the connectivity fans experience when they purchase the same style as their K-pop stars.
When K-pop stars wear what they want, such as male idols wearing chokers and cosmetics and female idols wearing dress suits, it has a significant influence on our expectations of where fashion should be going. K-pop has unquestionably established themselves as fashion idols in this country. Their unrivaled capacity to raise sales, establish new trends, and push fashion limits can broaden the industry’s view of where fashion is heading in the future.
Even though they are geographically separated from South Korea and the cultural constraints that exist inside the nation, western admirers may feel compelled to follow them in order to be accepted by a society and culture that they really like. Their admiration for a particular Korean celebrity may compel them to adhere to what they feel the idol considers beautiful, or even aim to appear like them, resulting in an increase in interest in k-beauty. In this manner, adhering to South Korean beauty standards may help individuals feel more welcomed into that culture, as well as more like to their favourite Korean star.
Since the genre’s debut to North American audiences in early 2010, the number of international students on South Korean university campuses has increased considerably. Even language, which was formerly seen as a barrier to accessing Korean culture, is now seen as an exciting learning opportunity on a global scale. Many Korean fashion fans have shown an interest in studying Korean in order to better understand the rest of Korean pop culture and society.
Even while the blossoming genre’s success may appear to be a passing craze, the development of K-pop has broader societal implications than meets the eye. The burgeoning K-pop phenomenon connects people through its reach, recordings, and aesthetics.
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