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<p>You must be a really absent-minded person if you haven&#8217;t noticed this already. Yes, we all are very much aware of these creepy encounters of online Advertisements and products that we just searched around on the internet. However, the fact that the related ads are also making their way to a very unrelated website or platform often surprises people. </p>



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<p>Even though the thing has become common, it still does not change the fact that it&#8217;s straight-up annoying and scary in some cases. But why does it even happen? Is the phone listening to us? Is the internet tracking us and leaking the information to these companies? Or is it just some government scheme that is also used by big brands? Well, try not to worry, there is nothing as serious as spying, but it sure does involve tracking to some extent.</p>



<h3 class="wp-block-heading" id="so-what-exactly-is-happening">So, what exactly is happening?</h3>



<p>Well, remember that pop-up that shows on every website? That displays the option of &#8216;Accept <a href="https://en.m.wikipedia.org/wiki/HTTP_cookie">Cookie</a>&#8216; and stuff? </p>



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<p>That button has a lot to do with this tracking thing. When you click on the acceptance button, it somewhat allows the site to track your browsing habits. This cookie thing is actually a code that does that. So yeah, in one way, it is you who ends up accepting this invitation of being tracked like a collar with a GPS. Okay, sorry that was too much. But you get the idea, yeah? The whole process of this tracking is called Behavioral Targeting.This process targets the people who have already looked for a particular product. So, it&#8217;s not like they are sending ads to random people. Instead, they are approaching the people who showed interest in their products at the start. Kinda smart, right? ; Behavioral Targeting is something that is followed by most brands. And those are the online Advertisements that end up on every site to show you their advertisement.</p>



<p>So the next time you visit a site and accept their cookie, you know exactly what you are signing up for. Of course, they will always be a good reminder of the products that you forgot to buy. So maybe, it&#8217;s not exactly that bad.</p>



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