<input type&equals;"hidden" value&equals;"" data-essbisPostContainer&equals;"" data-essbisPostUrl&equals;"https&colon;&sol;&sol;yodoozy&period;com&sol;maserati-new-logo&sol;" data-essbisPostTitle&equals;"Maserati Unveils A New Version Of Its Trident Logo&colon; What Do You Think About It&quest;" data-essbisHoverContainer&equals;"">&NewLine;<p class&equals;"has-text-align-justify">The Italian automobile company Maserati has updated its iconic Trident logo&comma; with the launch of its new super sports car&comma; Maserati MC20 – with 621 horsepower from a twin-turbocharged V6&period; The logo got a light restyling that doesn’t look much different at first glance&comma; but it is sure it won’t be left unnoticed by the fans of the brand all around the world&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<figure class&equals;"wp-block-image is-resized"><img src&equals;"https&colon;&sol;&sol;lh6&period;googleusercontent&period;com&sol;y2ojB272NgphsfNL-CDzBmBGT4xzDf8jAwwdegcWHfXjri0OdFTlO5YD1i6Na391WNmtViyPfILlo7P51kjGETHg9-fJmp&lowbar;MFklJ1ubNiaE6MIUs9VvXX-Sj1rtCOA" alt&equals;"" width&equals;"800" height&equals;"520"&sol;><&sol;figure>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-text-align-justify">Maserati marks the beginning of a new era with what looks like a minor detail of the MC 20&period; The MC 20 combines the updated logo with a thorough focus on racing and electrification&period; The new logo is also on the mainsail of The Maserati Multi 70 trimaran which has the same know-how in aerodynamics&comma; technological innovation&comma; and performance of the MC 20&period; Both the supercars are developed at the Innovation Lab in Modena&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<figure class&equals;"wp-block-image is-resized"><img src&equals;"https&colon;&sol;&sol;lh4&period;googleusercontent&period;com&sol;fpjZyZUDI7EMdmmzuqmTmPbFJ9iyVhpfO6&lowbar;bf&lowbar;CdgpgXM7TQHBYWQxXShPfIdEKnrXzFltGV6dvRzOtl0R&lowbar;&lowbar;-BLNRQymIrb9v1WBRmZUf6SFykqLqmvy477AYJZx2A" alt&equals;"maserati" width&equals;"800" height&equals;"530"&sol;><&sol;figure>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-text-align-justify">The team of Maserati Multi 70 trimaran and Giovanni Soldini has been chosen by Maserati for announcing the name of this new super sports car developed&comma; engineered&comma; and built in Italy&period; The name of the supercar was unveiled in an unconventional way by Maserati Innovation Lab in Modena&comma; Italy&period; The logo of the super sports car along with the new mainsail graphics is designed by Centro Stile Maserati as a tribute to the Brand’s new era&period; The leading ocean racer&comma; Giovanni Soldini who has a long-term association with the Maserati by the same values of passion&comma; adrenaline&comma; and pursuit for highest performance comes as a leading spokesperson for the new sports car&period; They have been working together since 2012 in a strategic partnership far beyond any ordinary sponsorship&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-text-align-justify">The Maserati Multi 70 trimaran is a laboratory boat that combines the aerodynamics&comma; technological innovations&comma; and performance know-how of Modena Innovation Lab engineers&period; The high-performance trimaran also has a connection with the new Maserati super sports car as the team of engineers and technicians was guided with the same values when developing the MC 20&period; The MC20 which is the acronym for Maserati Corse 2020 is the first model of the brand’s new era&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<div style&equals;"height&colon;50px" aria-hidden&equals;"true" class&equals;"wp-block-spacer"><&sol;div>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-large-font-size">The New Maserati Logo<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<figure class&equals;"wp-block-image is-resized"><img src&equals;"https&colon;&sol;&sol;lh5&period;googleusercontent&period;com&sol;3a-hicrJe3VsYXoJC2HkzBe1bGkDGTxtquV248AcPmSrbkwVGvGaioL82DA5d9kThzSWE&lowbar;EQZq4pcJnjL1OLIpxI&lowbar;QuXnbNg8IXzE0bNtpX9WPl93PrSQhoLbBibrw" alt&equals;"maserati" width&equals;"800" height&equals;"520"&sol;><&sol;figure>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-text-align-justify">The new logo for Maserati designed in-house at the Maserati Centro Stile in Turin&comma; Italy was unveiled at the digital launch of the marque’s new sports car MC20 in Modena&period; According to Maserati&comma; the identity is redesigned for a more modern&comma; elegant&comma; and stylish graphics without compromising on their legacy&period; The shift of the Maserati’s badge to a simpler color palette is one of the most noticeable changes in the identity&period; The red color in the previous logo has been replaced with just white and dark blue&period; The blue color morphs into a very deep shade with a lacquered effect in the logo which the brand calls Maserati blue&period; There is a more subtle update on the trident symbol on the logo with the arrows on the side rounded for greater balance and a seamless connection between the upper and lower sections&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<figure class&equals;"wp-block-image is-resized"><img src&equals;"https&colon;&sol;&sol;lh4&period;googleusercontent&period;com&sol;YkBRDNUwTdH45QNn37q39phSKLOI&lowbar;UR&lowbar;qKNBTB945fHIW-Xp7ewrMKhoPMYWBp5rpyuPV1QOWxheFI0TK2H9LaZXybcvnKzth1p9QMxxriTJwyWCU1c1s7P9qiWHNA" alt&equals;"maserati" width&equals;"800" height&equals;"450"&sol;><&sol;figure>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-text-align-justify">The company’s founder&comma; Mario Maserati who originally designed the Trident logo says that they gave a more dynamic overall effect to the identity with the distances between the trident and the background&period; The original Trident logo was inspired by the fountain of Neptune in Bologna’s Piazza Maggiore&comma; which is a nod to the company’s roots in Bologna&comma; where it was founded in 1914&period; The logo which is also a reference to the sea god’s strength has been changed throughout the steering-wheel&comma; pillars&comma; wheel caps&comma; and front grille of the Maserati MC 20&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<div style&equals;"height&colon;50px" aria-hidden&equals;"true" class&equals;"wp-block-spacer"><&sol;div>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-large-font-size">A &OpenCurlyDoubleQuote;High-Tech Effect”<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<figure class&equals;"wp-block-image is-resized"><img src&equals;"https&colon;&sol;&sol;lh6&period;googleusercontent&period;com&sol;4ekO6b9qYgbOaFUOgOPnAIcdwS5Af-itiXBFVMLmmvIswiwOl24jgNLY6pxfsNd6dR07Cd2LUiB4R8jNvi9DCwpVCb3kt9zZ77t3xU6WX4aNv7Fxqe4yqnOyrKE1xg" alt&equals;"" width&equals;"800" height&equals;"520"&sol;><&sol;figure>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-text-align-justify">Maserati envisioned the new logo to evoke the brand’s digital considerations of polished aluminum for a more high tech effect that evokes polished aluminum&period; The updated trident pillar badge including the trident logo and Maserati script on the back of the car is changed with a &OpenCurlyDoubleQuote;satiny” finish rather than a &OpenCurlyDoubleQuote;glossy chrome finish”&period; The pillar badge of enclosed in an oval with a lightning bolt running through it on the Maserati’s previous trident has also been removed in a further move towards simplifying the design&period; The subtle update on the Maserati wordmark at the car’s rear makes for a simpler and more modern look that will also be used for all the future models from the manufacturer&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<figure class&equals;"wp-block-image is-resized"><img src&equals;"https&colon;&sol;&sol;lh4&period;googleusercontent&period;com&sol;OBEN5EE0EMuC3twQ-4exygWD4k7xd&lowbar;2xIZU1x2P5RnV3CHLWN-9eddIXuKdUydjjqX193vmLm5kK09osUgnjMBMQaDzhFA-mKbm&lowbar;-m86ZEao96CvuAKtGmL2cfmAKQ" alt&equals;"maserati" width&equals;"800" height&equals;"480"&sol;><&sol;figure>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"has-text-align-justify">The rebranding of automotive brands like BMW&comma; Toyota&comma; Nissan&comma; and Volkswagen in the past years&comma; has set forward a trend of a flatter design that adapts well with digital applications&period; With the redesigned identity&comma; Maserati reflects the bridging between its luxurious past and a more modern future&period; The Maserati MC 20 is their first car that is painted at the company’s Modena based futuristic plant equipped with &OpenCurlyDoubleQuote;innovative and environment-friendly technologies&period; Maserati still keeps a focus on the past&comma; which is evident through the colors which boast their legacy&period; The red shade refers to Maserati’s first racing car Tipo 26 as it evokes the explosive power of a volcano&period;<&sol;p>&NewLine;