To create an impactful logo isn’t about following trends. It’s about distilling the unique personality of your brand into an effective recognizable emblem, using colours, symbols, and shapes. Logo design is quite an important aspect of establishing a brand. A logo design trend generally lasts long- sometimes up to a decade, sometimes even more before the company decides to redesign. This is because it becomes the face of your brand which everybody easily relates with. Despite that, designers strive to create logos that look modern and chic.
From growing design techniques to new color schemes, read on for the 5 logo trends to try in the year 2020.
Logos usually carry hidden meaning in their designs. In order to depict the values of the brand or the activity of the brand, designers make use of different techniques to make the logo attract people and speak for itself. This design is popular for the purpose of using symbols replacing a part of the letters.
Simple geometric shape logos (lines, squares, dots, and curves) will keep being on top of the list. Minimalistic logo designs is one of the most preferred styles in this industry. To make them more meaningful, designers usually use a unique color code. You might also like to read Why Is Choosing A Minimal Design A Safe Bet?
3D Gradients To Create Depth
Isometric logos imitate the 3D effect and are still going to be trendy in 2020. Creating 3D dimension on a 2D surface, the main advantage is that they create depth. Combined with outlining and bright colors, we have seen a lot of isometric logo designs in 2020.
Using symbols in logo design has been seen for quite some time already—brands like Nike, Apple and Starbucks have been doing it for decades. In 2020, we’re likely to see symbolical shapes and icons merging with the rest of the design. Symbols are incorporated into the typography of your logo, for a meaningful and subtle approach.
Ultra Thin Lines
Thin lines are delicate, classy and elegant, creating an elegant experience for the viewer. While thick, bold typography can demand attention, thinner lines give the brand logo a calming feel. Ultra thin lines give the layout a serene and sophisticated feel.The thin line trend doesn’t have to be necessarily used with a monochrome background to give a minimalistic touch.
You might also like to read 5 Creative Font Trends For 2020.