<input type="hidden" value="" data-essbisPostContainer="" data-essbisPostUrl="https://yodoozy.com/these-videos-by-zulu-alpha-kilo-highlight-the-biggest-problem-faced-by-every-creative/" data-essbisPostTitle="These Videos By Zulu Alpha Kilo Highlight The Biggest Problem Faced By Every Creative" data-essbisHoverContainer=""><p>Well, being a creative isn&#8217;t easy. It&#8217;s easily tougher than any job you might have ever known. Why? Because specs. Don&#8217;t know what it means? It means to do free work to get work. Yes, you heard it right. Creatives &#8216;have to do&#8217; the work to show their clients that they &#8216;can do&#8217; the work, before the clients decide if they &#8216;want to pay them to do it&#8217;. That&#8217;s like recruiting a cadet soldier by asking him to kill an enemy and then deciding if you want him in the army or not. Funny&#8230;right?</p>
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