Female Creatives Challenge ‘Work For Exposure’ Culture With #FollowHerLead


How many times have we creatives come across requests asking us to work for free in lieu of great exposure? The answer we all know. However, when recently FabFitFun, a women’s subscription box company dolled out a similar request, they didn’t receive a response they were expecting.

 

Blogger and illustrator Lauren Hom of Hom Sweet Hom took them head on in partnership with Ladies Get Paid with her own #FollowHerLead Instagram contest. The campaign invited female creatives to post a selfie holding a sign “with something that someone has said that was offensive and questioned (their) creative value.”

 

The winner is set to receive $500 USD scholarship to get their creative idea/project off the ground along with free consultations with creative and marketing experts.

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You can check more responses here.


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