7 Women YouTubers Who Are Redefining The Fashion Game In 2020


Fashion blogging has become a highly influential segment on YouTube. Many gorgeous fashion experts (fashion youtubers) are setting their trend on the platform with their personable brand. It is the visual appeal of video that let fashion influencers create their signature on the YouTube platform. YouTube is another favourite social media like Instagram that influences audiences with fashion and lifestyle inspiration and expression.

fashion youtubers

Here is a list of best fashion female YouTubers from around the world who are changing the trends.

Jade Seah

The former Singaporean model, host and actress is an active YouTuber who regularly uploads videos of fashion tips, tutorials, celebrity videos, DIY, public opinions and occasionally features her fashionista friends and her personal life. Jade, who is one the best women fashion YouTubers, shows off her bubbly personality and a great sense of humour in her videos which often relates to most Singapore girls. Jade is popular as the first runner-up at the 2006 Miss Singapore Universe pageant and has hosted various events like Singaporean reality television show The Dance Floor and has reported in Today in Beijing on Channel 5, on the day’s highlights of the 2008 Summer Olympics in Beijing. Some of her notable videos are titles What Singapore Girls Wear to Club, Favourite Girls’ Uniform and How to dress for a date?

Sejal Kumar

This Indian YouTube fashion vlogger is known for her videos on fashion, sketches, singing vlogs. Sejal is widely famous for her fashion expertise combined with a good sense of humour. The videos she uploads on makeup, fashion and creativity seem to be much influential among her audience. Sejal has received several awards including the Best Vlog Award 2018 in the Cosmopolitan India Blogger Awards 2018, Best Lifestyle Blogger in Cosmopolitan India Blogger Awards 2019, Best Youth Influencer Award by Women of Steel Summit and Awards and Fashion Account of the year 2018 Award by Instagram.

Lauren Riihimaki

fashion youtubers

The Canadian fashion vlogger is known for her YouTube channel LaurDIY on which she uploads videos on DIY fashion and beauty. She has collaborated with many popular vloggers around the world on her visit to Los Angeles and has been in Tokyo for a Disney project. Her popular videos include My Side – Official Song, The DIY Challenge 6, and Boyfriend Guesses Cheap vs Expensive. She has received awards including Shorty Award in the “House & Home” category, Streamy Award in the “Lifestyle” category in 2017. She also introduced several LaurDIY official merchandises including stationery, fashion, crafting and jewellery which is available on her website as well as on Amazon, Hobby Lobby, Walmart and Target.

Margaret Zhang

fashion youtubers

The 27-year-old Australian-born Chinese fashion vlogger is also a talented writer, photographer, stylist and model. She is known as a global fashion icon for her distinct clothing combining romantic, sharp and moody styles. Some of her notable videos are I have been thinking about what you look like and There is no space left in C# Minor. She has received Shorty Award for Best in the Fashion category and has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40. She has worked as director, photographer, and stylists for the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NOWNESS, ELLE, Swarovski and Matches Fashion.

Jackie Aina

The Nigerian-American beauty YouTuber is popular for her videos that consistently called out brands that didn’t cater to black women. In her annual video production titled Trends We’re Ditching she uses comedy to make fun of the makeup industry. Her popular videos are Black Girls React to Tarte Shape Tape Foundation, Makeup Trends We’re Ditching in 2015 and IG Makeup Brands: Worth the Hype?. Jackie advocates for visibility of people of colour in the cosmetic industry. She has partnered with Anastasia Beverly Hills, e.l.f. Cosmetics, Too Faced, Sephora and Sigma Beauty. She is the winner of the 49th NAACP Image Awards in 2018 for “YouTuber of the Year”.

Marie Lopez

This popular French beauty blogger, entrepreneur and videographer is the owner of the YouTube channel EnjoyPhoenix on which she uploads makeup videos, GRWM and crash tests. She uploads fashion, beauty and lifestyle videos on the channel which has over 3.64 million subscribers. She has been organizing meet-ups with her subscribers since 2011 in which 90 per cent are girls. She launched her internet store Leaves & Clouds that sells products made in Europe. Several leading beauty brands send her products to test and review it on her channel. She is the author of the bestselling book Enjoy Marie in which she shares her experience in high school and how she wanted to create a YouTube channel.

Marzia Kjellberg

fashion youtuber

The Italian Internet personality, writer, fashion designer, and businesswoman is known for her videos on her YouTube channel. Her videos are focused on fashion, beauty, makeup, DIY, books, movies, vlogs, haul, video gaming and travel vlogs. She announced her retirement from YouTube career on October 22, 2018, but is still creating waves in the fashion industry. She is still one of the top fashion YouTubers in beauty and makeup genre and is the most subscribed Italian YouTuber. Her most popular videos are Goodbye YouTube, her last video and Winning at Pokemon Studio. She currently owns Maì, the jewellery, pottery, and home decor brand and Tsuki Market, a unisex clothing and homeware brand that she owns with husband Felix Kjellberg.


If you found this piece interesting, go and check out Top 10 Fashion Designers From Around The World.


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