The marketing industry is ever evolving. The race to be on the top and to be unique has led many brands to come up with some mind-blowing techniques of advertising. One such example that illuminated the sky and left an unforgettable mark on people’s minds was the Bilibili drone show. Bilibili, a Chinese video streaming site, showcased some extraordinary ways to celebrate the one-year anniversary of a Chinese game. They performed a drone light-show in Shanghai at night that basically formed a QR code in the sky! Yes, you heard that correctly. 1500 computer-controlled drones formed a scannable QR code in the sky. The site was an absolute beauty. The code, if scanned, led the people on the download page of the game! A truly genius way to advertise, correct?
Have you ever seen a QR Code so huge? If not, then this is how it looks!
QR Code is one thing, but they formed so many other visuals as well! The sky surely looked like a video game!
An advertisement on this scale is obviously going to be memorable!
The marketing department of this company should get a raise! They have unlocked a new level of creativity that many brands will be looking forward to in the future. So, what are your thoughts on it? Will you try a game and log on to the site that went this far just to celebrate their first anniversary?
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