There is a significant rise in gender-fluid fashion following the current shifts in cultural and behavioral approaches of society. Several designer brands from around the world have been addressing customer needs by evolving the way they see fashion. We can see that the fashion industry has transformed this year to be everything about the gender-neutral themes, or in other words, non-binary identity. The gender-fluid clothing in 2022 seems to yearn for a more opulent and accepting world, and has taken the year for itself.
Historically, gender-neutral fashion dates back to a long time when clothing was not always split along gender lines. This prompts us to quote what many others have said: Gender is a sociological construct. The global fashion industry is currently undergoing the best revival and exploring gender identity as more and more people have been rejecting the binary convention established by society. An official unisex category has been recently added to the New York Fashion Week by the Council of Fashion Designers in America. This decision came with the idea of eliminating the need for distinctive categories based on a gender binary.
The contribution of Gen-Zers
Genderless, or gender-fluid fashion, which was once interpreted to be neutral coloured, box and shapeless has evolved into a more vibrant, interesting, expressive and flexible approach. The popularity of this fashion trend has been hugely contributed by Gen-Zers who are much more open to gender fluidity than previous generations. The surge in demand for gender-free fashion is visible with the majority of Gen-Zers already buying clothes outside their assigned gender area and the significant increase in the product searches involving gender-related keywords.
Leading brands with gender-neutral collections
Leading brands like Pangaia, Adidas, Nique, and Stride have already started to go gender-neutral in terms of sizes and collections. Many more retailers and brands are seeing huge opportunities to impact the fashion future with this trend. Gender fluidity is breaking boundaries through recent unisex collaborations like Balmain X Barbie and Dior Vibe X Technogym.
Some of the other popular collaborations embracing gender-neutral collections in 2022 include By Far x Mimi Cuttrell, Adidas by Prada, Etro x Harris Reed, Loewe x Studio Ghibli, The North Face x Gucci: Chapter 2 and Charles & Keith x Shushu/Tong. Non-binary collections for children have been introduced by Muttonhead, the Toronto-based label and Pley, a Vancouver-based children’s clothing brand.
The reason for 2022 being made the year of gender-fluid fashion is hugely contributed by the fast advances in technology and social media popularity with #nonbinaryfashion having over 6 million views, while #unisexfashion has over 10 million views. It would suffice to say that 2022 is only celebrating what has been pulsing for all these years, having reached its climax.
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