No video is free from adverts on YouTube now. Few days back, the tech giant YouTube announced an update to its Terms of Service. The biggest takeaway is that the Google-owned mammoth has now begun showing advertisements on videos that aren’t a part of the YouTube Partner Program (YPP). This basically means that YouTube, by showing ads on videos, will generate money and the creators wouldn’t even receive a teensy bit of the revenue. Previously, the company only showed ads on videos that were remunerative for the user who uploaded them to their channel.
According to YouTube, the update is due to “ongoing investments in new solutions that help the advertisers in responsibly tapping into the full scale of YouTube to connect with their audiences and growing their businesses.” This update is a way by which YouTube can monetize all the content uploaded on the platform, not just the videos uploaded by users who explicitly agree to having their content monetized.
YouTube ensured that adverts will only be displayed on “brand safe” content and advertisers will continue to have “brand suitability” control. Owners of channels who aren’t a part of the monetization program can apply once they reach a threshold of 1,000 subscribers and 4,000 public watch hours over the past 12 months.
This update came with an explicit ban on harvesting facial recognition data from the platform. YouTube mentioned that it had always been the case but updated the terms to make it more comprehensive. As more and more people actually are adapting to the new updates, massive criticism of the policy changes can be seen.
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