With over 700 million users each month, Instagram is no more just a photo-sharing platform but has the potential to establish brands through appealing videos. It is essential for social media marketers to be familiar with the tips for creating viral video content on Instagram. Viral content may sometimes happen by chance, but it involves a significant factor in most cases. Social media managers who understand well to leverage the platform can help establish brands in a predictable way. In this article on how to create viral videos on Instagram, we give you the top 7 tips and tricks influencers and social media personalities swear by!
Know Your Viewers
When it comes to creating viral video content it is important to understand who your audiences are. The video content that you create should suit their interests and interact with them the most. You can create a buyer persona that includes your audiences’ age, gender, location, occupation, annual income and education level in order to quickly determine their interests. You will be better prepared with the content that is relevant to most of your audience by understanding the content they consume and the Instagram accounts they follow.
Unleash your creativity
Your video content should have a unique voice and a clear sentiment to make it go viral. The ideal video for your viral Instagram post can include stunning images that take the viewer through an immersive experience. It is important that you consistently maintain uniqueness and creativity for the video content you post on your Instagram feed. Sticking to a creative hashtag can also help your video content take Instagram by storm.
Is your content aesthetic?
The video content that you post should have a consistent aesthetic value and theme so that it tops the post sections of your audience. Striking video content can get even more engagement and retention on a long-term basis. When it comes to the aesthetic value of your videos, it is important to maintain consistency in the filters, photo backdrops and text fonts you use. A consistent look throughout your Instagram posts can help make your feed stand out and achieve higher conversion.
Get friendly with your followers
Being a social network, interacting and engaging with your Instagram followers is vital for boosting engagement on your content. You should focus on being social with your followers by liking, commenting and replying to their posts in relevant and thoughtful ways. You should avoid responding through one word or one word as they indicate bot engagement and can even result in losing followers on your account.
Learn from your competitors
How to go viral on Instagram? one of the best ways is together!
The easiest way to make your Instagram posts stand out from the competition is by learning and borrowing ideas from your competitors. When creating your own video content there, there are no limits for borrowing ideas from other successful accounts. You have to focus only on whether the idea would work for you. You should avoid copying the whole work of your competitors, and instead incorporate the element that is getting them the most engagement. You can borrow ideas on how cleverly they make use of themes, captions, tags, mentions and hashtags and how often they post on Instagram.
Instagram analytics is here to help you
You can understand what video content works best for your audience by leveraging the Instagram analytics tool, Insights. Insights provide you with detailed information on your follower demographics such as age range, gender, location and active time. The tool also provides you with information about your account such as the number of likes, comments and impressions a post receives. These data can be used to post your video around a time when your followers are most active.
Influencer marketing plays a huge role in increasing your social media engagement and conversion. You can collaborate with influencers and celebrities to drive interest in your video content with great effect. Videos that you create in collaboration with micro-influencers can increase the chance of your video going viral on Instagram. You should be able to figure out which influencer is most relevant to collaborate with for your video, based on your audience persona.
These are just a few of the crucial tips for going viral on Instagram using your video content. Now it’s your turn to combine these ingredients to create your own viral video on Instagram.
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