Not too long ago, tech giant Microsoft announced plans of shutting down its video game streaming platform Mixer.Launched back in 2017, Microsoft decided to bank in on its partnership with Facebook and streamline all Mixer related content to Facebook’s video gaming platform – quite simply called Facebook Gaming.
The existing users and streamers on Mixer will move on to Facebook Gaming, what with Mixer no longer being accessible to users. But the move definitely came in as a heartbreak to all those gaming enthusiasts who hoped for their careers as streamers to take off on the platform. While Facebook has, by estimates, close to 700 million people play games on Facebook’s gaming groups each month, Mixer too pitched in its fair share too.
For example, Microsoft tried to incorporate various features in Mixer, such as different means for fans to interact with users. And vice versa. Microsoft had also roped in gaming bigwigs like Ninja and Shroud to Mixer. Now with curtains being dropped on Mixer, these players will get to cash in their remaining months of the contract with Microsoft before returning back to their respective individual social media channels – in a way finding themselves in dicey waters.
Though both Shroud and Ninja had signed multi-million dollar deals with Microsoft, recent headlines announced that Shroud found its way to leading global video game streaming platform Twitch. Shroud will be back to streaming games such as PUBG, Call of Duty and Valorant among others.
Though the initial plans at Microsoft were to rival Twitch, plans clearly fell through. Like Twitch, Mixer didn’t solely intend to attract only game streamers. Though at the core it was a game streaming platform, Microsoft integrated live streaming on Mixer, into XBox and Windows PCs. Irrespective, it could never really outplay Twitch’s popularity and fan following.