It is no news that the younger generations frown upon hustle culture. What was once in vogue is slowly losing its grip over humanity due to the very fact that it has ended up being meaning overworking and overstressing. Food delivery service UberEats understands this too well, and this is what it taps into in its new campaign. Ditch hustle culture is the message the new, cinematically pleasing Uber Eats ads convey. How? Save some time, use the UberEats app.
A series of three joyous advertisements, ‘do less’ is the Uber Eats way to take care of one dish so you have one thing off your plate. The time spent brainstorming about what you’ll have for dinner and actually making it is the time you could be doing something else. Something to destress you, to recharge you, to make you fall in love with life again.
The actors in the new Uber Eats ads can be seen doing just that. After ordering in from the app, a man can be seen showing his wife some unexpected dance moves, reigniting the love they share.
Another actor used the downtime to get into nail art, and yet another focussed on his pet parrot. These minutes are when creativity is unearthed and joy finds its way into the customers’ lives.
The ads are created by the agency Mother London, and Andreas Nilsson has directed the ads through production company Biscuit Filmworks. The campaign comes with short and sweet taglines like ‘Uber Eats: Get Anything ‘ and ‘Downtime is served’.
The food delivery service has managed to find the magic in the mundane during the few minutes of downtime it serves, along with meals.
Did you like this advertising campaign? You’ll also like the new Coca-Cola packaging.