The auspicious festival of lights, Diwali marks the victory of light over darkness and brights up the entire country in the celebration. The festivity starts a week before with every house dolled up with fairy lights and diyas to welcome goddess Laxmi in-house.
The festival also paves the way for a huge marketplace and campaigns surrounding Diwali, and for many years brands have been creating magic during the time.
We have curated a list of 5 best Diwali ads that captured the essence of the festival in a way that made us cry, smile, and ultimately celebrate the festival of lights.
Divyam – Tanishq
This advertisement organically captures how Diwali is celebrated across households in India. The viewer can instantly relate to the story narrated by actress Deepika Padukone. The advertisement shows how celebration goes on in the country from cleaning the houses to bonding with the family and finally receiving the gift.
Never Alone Diwali- Vodafone
This campaign stands more true even today, distance and commitments should never make you feel alone from your loved ones even during Diwali. The emotional aspect of this advertisement is also relatable to many who do not get to celebrate this festival with their loved ones, but thanks to technology and phones we are far but not alone.
The Journey To Diwali- #Diwalikasafar – Samsonite
A very heart touching advertisement which touches on the subject of people who help us to reach home for Diwali, sacrificing their own festival and working selflessly even during the biggest celebration of the year.
Taking Diwali To The World- OnePlus
This advertisement features how Diwali can be celebrated by anyone and anywhere in the world, the ad captures the essence and warmth of the festival around the globe with a simple touch of technology. Like how India shines bright during Diwali any place/country and take a piece of home everywhere you go.
Diwali TVC- Idea
This short TVC captures the entire essence of the festival which is light over evil, that evil is and always be wrong and we individually have to be the right person to be a better person.
Tell us how you are going to celebrate Diwali this year and which is one Diwali commercial you love the most?