Twitter recently unveiled a surprising revamp of its mobile and web interfaces in an attempt to maintain a recognisable appearance while improving accessibility and minimising clutter.
If you invest enough time on the platform, you’ll see the font shift right away. Subtle changes include increasing the contrast of some colours, removing visual clutter, and more.
Twitter announced the release of Chirp, the company’s first custom typeface, in January. Back then, the microblogging giant stated that it created the typeface to achieve a variety of aims, including providing a distinct appearance that could be readable enough for everyday reading.
Twitter used it in advertising materials and visuals at the time, but it wasn’t the typeface you’d see in the feed or while browsing the app. Derrit DeRouen, Twitter’s creative director for the company’s global brand, stated in a discussion regarding the new font in January that it was his “personal wish” to make Chirp the typeface for the Twitter product. He didn’t say when that may happen at the moment.
Twitter said in an update that it is bringing out the Chirp typeface, which will align all Western-language text to the left in the future. Aside from that, the upgrade includes high contrast components and a discount inside the platform’s blue colours, which Twitter claims will make posted content shine out more.
Twitter revealed the Chirp typeface as part of a larger brand makeover in January. “Chirp strikes a balance between messy and sharp to amplify the fun and irreverence of a Tweet, but it can also carry the weight of seriousness when needed,” Twitter explained in a blog post.
Notice anything different?— Twitter Design (@TwitterDesign) August 11, 2021
Today, we released a few changes to the way Twitter looks on the web and on your phone. While it might feel weird at first, these updates make us more accessible, unique, and focused on you and what you’re talking about.
Let’s take a deeper look. 🧵 pic.twitter.com/vCUomsgCNA
The typeface isn’t the only aesthetic update that was implemented on Wednesday. “We’ve changed our colors to be higher contrast and less blue — a modification designed to bring attention to the images and videos you produce and share,” Twitter explained in a thread uploaded by its design account.
Twitter will also introduce new colors in the future, “giving you a fresh palette,” the company announced in a tweet. Newly added buttons have an identical high-contrast aesthetic, decreasing the amount of time you spend looking for the buttons you want.
Twitter also says that its most recent makeover “cleaned away lots of visual clutter” for a more streamlined appearance. Unnecessary divider lines have been removed, and you will notice fewer grey backgrounds in the future. Twitter has also increased the amount of visual perception so that users can read content more readily, according to the company.
The improvements will be available on both mobile and web, with Twitter hinting that further design upgrades are in the works for future rollouts.
There is also an alteration in the appearance of the follow button that may be inconvenient. When you already follow someone, the backdrop of the follow button isn’t filled in, but when you don’t, it’s filled in with colour. This is the inverse of how the follow button used to operate, so be careful not to unfollow someone by mistake.
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