What is Gen Z’s Nostalgic Kidcore Aesthetic?


The top trends of the 1990s and 2000s are having a comeback, with the TikTok being filled with clothes, accessories and other top trends of that time. Gen Zers, who already seem to be nostalgic for childhood are currently in the craze for making their lifestyle more powerful and positive. With the outfits, cosmetics and accessories from their earliest days being embraced again, the trend of “kidcore” is now a thing! In the search of the familiar, the memorable and the carefree, kidcore is now not only a trend, but a fully-blown vibrant aesthetic. This aesthetic revolves around bright colours, childhood icons of those belong to Gen Z and everything nostalgic that can take them back to the golden years.

A Culture Beyond Fashion

What is Gen Z's Nostalgic Kidcore Aesthetic?

More than just fashion, the aesthetic is also trending in the beauty and food sectors. The key trends of the 1990s and 2000s that have taken over TikTok include gaudy colors, prints and ultra-kitsch accessories such as skateboards, vintage consoles and even disposable cameras.

The aesthetic grows in its popularity on GenZer’s favorite social network, TikTok, with the #kidcore hashtag having scored more than 1.3 billion views, and its derivatives #kidcoreaesthetic, #kidcorestyle, and #kidcoremakeup counting several million. Leading designers like Thom Brown and JW Anderson have also interpreted the “kidcore” trend for the spring-summer 2023 men’s fashion week shows.

The interplay of colors and accessories

What is Gen Z's Nostalgic Kidcore Aesthetic?

What makes the trend stand out is its blend of bright colors and prints as well as the accumulation of accessories. With the rise in popularity of this aesthetic, many inherent styles from the 1990s and 2000s such as overalls, coloured tights, crop tops, scrunchies, barrettes, bucket hats and vintage sneakers have made a strong comeback. The aesthetic has also impacted hair and beauty trends such as ultra-high ponytails, pigtails, bright eyeshadow colors or even mini braids embellished with beads and other accessories of the good ol’ times. 

Kidcore in Pop Culture

What is Gen Z's Nostalgic Kidcore Aesthetic?

Kidcore is all about sporting a pop of colors with mismatched pieces and prints, and it takes you back to the freedom of childhood. The trend has also been popular, especially among K-pop celebrities, and even its sub-genre, “Hobicore” got its name from BTS member J-Hope popularly known as “Hobi.” He is known for his love for mismatched outfits, which have inspired many of his fans to adopt a similar style. Another celebrity who was spotted adorning the trend is Harry Styles who wore JW Anderson’s rainbow mismatched print cardigan.

The “kidcore” trend is similar to the “barbiecore” aesthetic in many ways, especially since it brought gender extremes to the forefront of fashion. With the clashing pattern and cutest designs of the trend, there is no wonder why we are loving it. Who wouldn’t want to visit yesterday for its cotton candy, Disneyland, bubbly birthday parties and unicorns?

You’ll also like the memecore trend.  


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