Memes aren’t only for trolls anymore; they’ve made their way into the fashion world as well. Remember seeing the McDonald’s logo on a Moschino T-shirt, or SpongeBob or smiling logos on the runway? There is a meme wherever there is a name. According to the most recent year in fashion list from worldwide fashion search engine Lyst, browsing, LOL-ing, and then buying to become a part of meme fashion may get increasingly common.
Some of the most well-known memes are Grumpy Cat, Pepe the Frog, Evil Kermit, and Creepy Condescending Wonka. However, it appears that fashion memes may be giving them a run for their money. This year, brands and items that went viral or became internet memes not only became talking topics, but they also saw a spike in sales. This has an obvious conclusion: memecore fashion trend is, and will continue to be one of the biggest fashion hits.
Despite the perception of fashion as a serious profession, the tide is shifting owing to a popular and well-liked Instagram trend. Fashion memes are the alternative to the poe-faced caricature of fashion. They make even the most banal themes accessible; they celebrate – or mock – lavish fashion moments both on and off the runway; and they make light of some of life’s most serious issues. Thanks to meme fashion, the industry is becoming more accessible, even to people who believe they don’t care.
The meme fashion industry is dependent on two factors: designers who create meme-friendly pieces and social media experts who transform them into memes. If fashion finds beauty and profit through reinterpreting familiar items in novel ways, then relocating high-fashion to a non-fashion setting is the next natural step.
Brands have been pushing items to their limits in order to pique people’s interest and elicit a response online. Whether it’s indignation that this item is so pricey, or strange or hilarious – that this thing just makes us giggle.
More than ever, the divisions of class, ethnicity, religion, political parties, physical size, and gender are audible. Fashion businesses, journals, and connoisseurs who aren’t blind realize that it’s time for inclusiveness, humility, optimism, and pleasure. It may appear cynical, but right now, if you compared the dress on the catwalk to the dress in some type of humorous meme-y setting, the latter would receive more likes. Humor is essential, partially because it gives that important “if you know, you know” haha.
And it’s a hit with the public! People are intrigued, and many of these meme goods are selling out globally. Getting your hands on one of these products is a true type of badge of internet cultural savvy for the wearer. It has a provocative aspect to it, as if to say, ‘I’m in on this joke.’ I understand!
Fashion has long been a source of amusement; crazy, innovative designs combined with creative industry people, whether magazine editors or designers, provide for excellent comic material. Consider subcultures from the past decades: the swinging sixties, punk, goth, mods, and hippies are all meme-worthy. We now have a forum to jokingly laugh at it all thanks to social media.
We live in a digital age with significant social media exposure, so meme-able fashion moments provide an easy opportunity to make light of the industry’s most humorous aspects.
Do you want to be a part of meme fashion culture?
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