Mastercard has appointed Magnus Carlsen as its global brand ambassador and announced a collaboration with the Meltwater Champions Chess Tour as part of its Priceless Experiences launch for chess fans.
Mastercard has increased its commitment to the world of esports by naming Magnus Carlsen as its latest athletic global brand ambassador: the highest-rated chess grandmaster in history and the highest-paid esports player in 2020.
Carlsen, the world champion in classic, blitz, and quick chess, is certain to keep winning online in 2021. He presently leads the standings for the first Meltwater Champions Chess Tour, which has a grand prize of $300,000 up for grabs. The tournament is now additionally sponsored by Mastercard, which takes effect immediately.
Carlsen mentioned: “Increasing the affect of the sport of chess has at all times been near my coronary heart. To have Mastercard, which brings individuals and their passions collectively in significant methods, accomplice with the Tour could be very thrilling. I’m proud to hitch Mastercard to carry the game ahead to hundreds of thousands of followers around the globe.”
Mastercard has created a number of experiences through its Priceless cardholder offering, including its most recent esports deals with Carlsen and the Champions Chess Tour. The Chess Insights from World Chess Champion Magnus Carlsen Expertise is the most notable of them. Mastercard holders will be able to join Carlsen for a live, digital event during which he will speak about his love of chess and answer questions from the live audience.
These new collaborations demonstrate Mastercard’s growing investment in esports. In 2018, it became the primary global sponsor of League of Legends’ aggressive activities in a multi-year agreement with Riot Video games; the following year, it expanded its operations to League’s Championship Collection (LCS), sooner than signing a deal with G2 Esports.
Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, said,” Mastercard strives to connect people with their passions. Teaming up with Magnus, widely regarded as the best chess player of all time, and the Meltwater Champions Chess Tour underscores our enthusiastic commitment to provide cardholders with Priceless Experiences that celebrate the physical and mental sport of chess. We’re excited to bring the global chess base closer to the game they love and to engage with new enthusiasts.”
Carlsen joins the ranks of fellow Mastercard ambassadors including as four-time Grand Slam winner Naomi Osaka, soccer icons Lionel Messi and Crystal Dunn, and ten-time LPGA champion Annika Sörenstam.
It is not the first time that a chess champion has become the face of the sport’s esports growth. Garry Kasparov announced the start of Kasparovchess in Might, continuing the Russian grandmaster’s decades-long devotion to online chess.
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