Design is all about how it works. So, web design trends for 2020 look past the grids and gradients to focus on what really matters. Web-design trends are reactions to technological and cultural changes. Incorporating newer design trends into a website design can make it look fresh and desirable to the target audience. Thus, creating a substantial competitive advantage.
The following web design trends for 2020 are here to ensure clear and uncluttered websites, while still being rich with content and visuals. Above all, these striking trends can help you create a website that’s perfectly in style and up-to-date:
How could something so simple as replacing light-colored text and UI elements with a dark background be so powerful? Dark mode is the web design trend that is undoubtedly dominating 2020. Top apps and websites such as Facebook Messenger, YouTube, Instagram, Viber, WhatsApp, and Chrome, as well as the latest releases of Android and Apple operating systems, are doing away with light mode gradually. It offers a more elegant and sleek working environment, positively affecting energy consumption.
Mixing Photography With Graphics
Hiroshy said, “Using real photographs mixed with illustrations or graphics communicates a really customized message. Whether photos of products or people, these images can more fully support branding and help websites stand out from the crowd.” It’s an excellent way of customizing your imagery and adding more personality to your web design. This style can sway how people interpret the photograph—cartoon squiggles to give a playful look, or geometric and detailed illustrations for creating something more sophisticated.
2020 is the year of minimalism, even for website colour schemes.Choosing a minimal design is the safest bet. Read our piece on Minimal Designs here- _internal link_ Black and white, paired with a very narrow range of gray is everlastingly elegant, aesthetic and modern. To avoid your website from getting dull or mundane, add artistic illustrations or eye-pleasing photographs.
Human-centered approach in design has seen a renaissance lately. The best example of that is hand-drawn elements. From cartoonish illustrations to drawn icons to handwritten lettering, design in recent years is all about bringing emotions and personal touch. Moreover, hand-drawn graphics radiate positivity, soulfulness, and elegance, so this trend is a definite must for 2020.
Websites use a plethora of visual tools in telling a compelling story. Visuals are no longer mere placeholders to add a tint of colour to the page. Instead, web design is intentional in its use of imagery, making use of visuals to support the message and craft a brand identity. Indeed, the right placement of illustration can make a big difference. Invest some time in finding images that are perfectly tailored to suit your brand’s specific needs.