We are a part of an odd generation. Man has walked on the moon, and someday will walk on Mars. We sit in the middle of these two historical events. So often we watch missions of satellites landing on Mars, hoping that, being the only planet except our own that exists within the habitable orbit of the sun, we will finally see Mars walk. Thanks to cork flooring, though, veteran astronaut Scott Kelly has been able to walk on Mars. Or at least has gotten as close to Mars walk as possible right now.
Flooring company Amorim Cork Flooring, celebrated astronaut Scott Kelly and agency Stream And Tough Guy teamed up for the company’s new ‘otherworldly’ cork flooring. The cosmic flooring, designed to look like the surface of Mars – made entirely of cork – was a lengthy 600 sq. meters in area. The ‘Walk On Amazing’ campaign urged Kelly to test the Mars-like flooring himself, and amazedleft the audience both perplexed and
If you are wondering how the flooring was created to look like the surface of the red planet, the company had utilized 4K photography from Mars Rover and satellite images. The flooring was created at a 1:1 scale to offer the most authentic experience possible.
Here’s the detailed making of the ad:
The idea behind the ‘Walk on Amazing’ campaign is to spread information about the mere potential of cork. The company calls it “earth’s most advanced natural material”, and, watching Kelly perform a ‘Mars walk’ made possible using this very cork, we can’t help but agree.
Amorim Cork Flooring has been able to well advance the ideas of the design potential of cork flooring, along with its notable sustainability. The company refers not only to the design, but delves deeper into its thermal acoustic, economic and environmental qualities.
But, to be honest, the Mars walk had us.
If you liked this commercial by Amorim Cork Flooring, you’ll love to meet Will, the first homeless person in metaverse.
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