If you are an eco-friendly brand owner which respects the earth while meeting the needs of humans, then congratulations, and thank you! When it comes to eco-friendly brands it is also very important how you design your products which gives it a nice touch of luxury without being hard on the environment and also conveys the message.
How you design your products and the color you chose for your brand is very important for every business and if you have a brand which promotes sustainability the packaging, designing, and logo play a very important role in how your brand is perceived and recognized.
These 5 design ideas which you can use to be the best eco-friendly business out there.
A logo makes the first impression on consumers and what your brand conveys. The use of more earthy elements more than geometric elements for your logo will represent the core values of a brand and also the right impression on the consumer. Elements of color, symbols should be weighed out thoughtfully.
Green can be a safer bet while choosing a colour palette for your logo but a trial and error with various other earthy colors like blue and brown can also workout the same combined with other elements of the logo.
For an environment-conscious brand, it is very important to have a proper color palette in mind while deciding on packaging and branding. The use of striking neon colors might not appeal to the psychology of the consumer and thus keeping user hues minimal and light while influencing the users. The color of your website can either stand out or negate the person browsing through.
Ink Saving Fonts
A growing trend amongst typography designers due to an increase in the number of eco-friendly businesses and designs. Use those fonts for your packaging which use the least amount of ink and minimal damaging chemical.
Use Eco- Friendly Packaging
For any good branding for an eco-friendly company, it is very important how much plastic goes in the packaging, and the less you make use of plastics the better it is. Choose materials which can be used to secure the package instead of a bubble wrap you can use an egg carton tray or even some old newspaper can make for great packaging material. A reusable cardboard box or a jute bag can also be a great option.
Symbols And Tips To Recycle And Reuse
Don’t forget to include whether your product is recyclable or can be reused, additionally, you can slip in a note on how your product can be reused and refurbished for future use. A branding campaign around reusing your products can also be a great fit for your brand.
Tell us how your brand is making a difference and what design ideas do you inculcate in your brand?