Ikea Commercials: Creativity Beyond Its Furniture!


Ikea is known for creating groundbreaking *not literally* furniture and quirky advertisement. Yet, there are Ikea commercials that leave a smile and touch our hearts. The commercials capture emotions and deliver a message which goes beyond their product and ultimately connects with the consumer.

Book, Kit, Miniature Figures, Ikea, Letters, Puzzle

The best way to advertise your product is to be relatable to the customer and IKEA has become quite successful in doing so through their marketing campaigns. We have listed out 5 such Ikea commercials which not only are meaningful but artistically appealing too.

The Book Book: A Magazine

This 2015 Ikea advertisement, took a jibe on the e-world. With everything available on phones, this advertisement one would think at first glance was going to talk about the same. To its surprise, the sarcastic tone of this advertisement and the presentation of the book book, this commercial went viral for all the right reasons i.e books are reliable and better than phones. Check this commercial to see the brilliance in Ikeas advertisement.

 My Son: The Transition

This touching advertisement from IKEA is something to which all parents can relate when their child leaves for college. A very short and yet emotional commercial that shows the transition of a child buying furniture for house to a young boy buying furniture for his new journey. 

“Tonight is to sleep”: The Giant Slumber Party

Night club parties reimagined, this Ikea commercial shows us how a party would be like in an IKEA club, and trust us we would love to be there. A central court is full of IKEA beds and tea being served with calm music, the sleep of our dreams. This ad sure reminds us of the value of a good night’s sleep in a fun way.

Pages You Can Cook: Food By and In Paper

Ikea advertising is really done in a smart and ingenious way and this campaign is a testimonial for that.  For those who would like to try out cooking, this out of the box idea is the right thing. The illustrations on the parchment paper cum cooking manual not only give you what ingredient but how much the quantity is to be used. We wish this was available during the lockdown.

Home Lessons: For Every Home

Our homes teach us a lot, they teach us things unknowingly. This advert beautifully captures how important our home is and things we do or learn are what makes us. Especially, the year 2020 not only taught people how to sit home but how to cook, how to cut bangs, and how to love home.

Ikea has an amazing creative team, in almost every part of the world. They create amazing advertisements that capture the emotion and delivers what the product has to offer. Ikea truly is one of the best in terms of creativity when it comes to advertising.

If you liked reading this one, check out our: Big Shake Commercial Is By Far The Funniest


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