Meta’s new promotional campaign depicts just how imaginative the metaverse will be.
Most of us are still adjusting to Facebook’s announcement of rebranding itself as Meta. In the middle of confusion and chaos, Meta’s internal creative team, Creative X, along with agency Droga5, has directed a commercial film showcasing the mere potential of what lies in the future of social media.
To tap into this unfamiliar concept, the company chose to utilise a familiar one – a 2D painting, more specifically the 1908 piece, Fight between a Tiger and a Buffalo by Henri Rousseau.
Students are on an excursion when this masterpiece catches their eyes, and is suddenly transformed into an immersive world, that of virtual reality.
The painting no longer boasts only of two animals, but of a jungle with extensive flora and fauna, including lush greens, flamingos, and snakes hanging from trees having fun.
Meta’s campaign showcases the beginning of what’s to come, the company sharing its hopes and ideas with us through the commercial. Meta’s Global Director of Brand Marketing says, “A lot of people are wondering, ‘What is the metaverse?’ This piece is really intended to inspire people; it’s a story of imagination and how our imaginations will ultimately define the metaverse.”
The hypnotic advertisement will be released on all of Meta’s social platforms, and broadcasted, too.
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